We hope everyone’s weekend has been relaxing. ✨🌍

Did you hear that Dude Perfect are building a $100M sports theme park in Texas? An enormous feat for the creator economy, showcasing the intersection of YouTube creativity & high-budget venture capital funding. Plus, we rank 6 fascinating Aussie creator start-ups based on Colin & Samir’s content-product fit frameworks.

P.S Our biggest creator interview yet is on the way, coming next Sunday.

Hint - 🏠☕

From YouTube Stars to $100M Theme Park moguls: The Ultimate Sports World

Starting casually on YouTube in 2009, creating trick-shot and competition content, the 5 best friends behind Dude Perfect have built a business from the base of their 60 million followers plus 17+ billion views becoming a global phenomenon. Operating in a 35,000 square foot head office in Texas they work with a team of staff as well as multiple brands, with merchandising and a live streaming platform… The world now awaits their next big thing… Dude Perfect World!

This isn't your average theme park; it's a place where fans can step into the world of Dude Perfect's viral videos and experience the challenges and excitement firsthand.

With their immense popularity as the driving force behind Dude Perfect World, the group recognizes their fans' dedication and are creating an immersive experience where viewers become participants.

What to Expect at Dude Perfect World on a $100 Million Dollar Budget.

The park is envisioned as a multi-faceted entertainment hub. Most detail about the where and when are still under wraps… But here are the details we do know:

• A 330 foot tall trick-shot tower will be the main feature of the park.

• Interactive areas will replicate iconic challenges and epic stunts from their videos, allowing guests to test their skills and compete with friends.

• Merchandise and Meet and Greets with the Dude Perfect team.

They promise a place where fans can celebrate their love for the brand, experience the challenges, and create lasting memories.

Dude Perfect World is a testament to the power of online content creation and the strong bond between creator and their loyal audience. It shows the power and extent of building business leveraged from content creation and YouTube communities and how they can become multi-million dollar companies.

Australian Creator Business Review: 6 Fascinating Creator Start-ups You Might Like.

By leveraging the creator economy, there is no ceiling to what you can build. Thousands of brands get built everyday. Anyone can, create anything. But for most creator start-ups to succeed; they should pass this 4 pillared framework established by Colin & Samir.

1. Authenticity: how “on-brand” is the product/service? does it match your audience’s interests?

2. Competitiveness: can you this brand compete with existent services?

3. Scalability: would a customer not following your content purchase it?

4. Shareability: how can the brand grow, be experienced in groups?

Happenings in the creator space 💡

1. Theo Von features on Australian YouTube show “The Get Down with Sean & Marley” - gaining 824,000 views in 48 hours.

2. Meta is designing “Instagram Creator Ai profiles”, allowing audiences to interact with their favourite creators through artificial intelligence

3. Spanian re-launches “It’s All Eats” YouTube series, gaining 300,000 views in his first episode back

4. Host of Channel 5, Andrew Callaghan, features on the Lex Fridman podcast

Top 3 Videos Of The Week 🌐

The STORY STREET spotlight 💫⭐

Up & Coming Creators To Watch

• Tom Hadley - a Sydney artist designing logos, labels, shoes & more for different brands. Really talented guy. Check out his work here. 

• Luke Bone - a Melbourne creator launching a 100 day challenge to build his dream business before he runs out of money.

• Cole Surrey - Music video director & Founder of fashion label Change. Post Malone, Joey Badass, Yung Lean, d4vd, Lil Tecca, Ian Dior and more have all worn his designs

• Jesse Toniolo - Creative director of Colour Plane, one of Australia’s most popular blank garment suppliers.

Recently with the STORY STREET team

by Tom Duffy

Here’s something that’s been on our minds all week. In our IG vlog series, we’ve been brainstorming how we could make STORY STREET work financially. The Pharrell Williams (Louis Vuitton creative director) 3-point check list really stood out…

1. Find something you love to do (anything that makes you happy)

2. Find a vocation connected to it (a way to earn a living from the thing)

3. Find a way to service humanity (how can you positively impact our world?)

We still don’t know the answers. But one thing Pharrell’s advice has taught us is that whatever business model we go with - it should serve humanity. We must innovate, push forward, help others, build something new. It’s really exciting with that mindset.

Have an amazing week & thank you for joining us, it really does mean the world. We are trying to build this platform together with YOU 💛